Collective Action Strategies, LLC developed a five step planning process that can assist organizations and projects to integrate a social media strategy into their current work and communications plans.
The five steps are:
•Strategy: Develop objectives, think about your target, be clear about your capacity, and identify your tools.
•Listen: Spend some time searching and observing; go to various sites such as Facebook, Twitter, Instagram, Tumblr and “listen” to what’s going on.
•Act: Now it’s time to be social; experiment with different sites and tools, interact and engage, create your networks, and begin inviting friends and followers to your pages.
•Measure: Track how you’re doing; have you met your objectives?
•Modify: Revise, change and improve your strategy – this is an ongoing process!
